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Author Question: The manager of a bookstore plans to use e-mail to send an online sales message announcing a special ... (Read 165 times)

silviawilliams41

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on: Jun 23, 2018
The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale. What is the best advice to make this e-marketing campaign successful?
 A) Leave the subject line blank so that readers will be curious enough to open the message.
  B) Build interest by placing the most important information near the end of the message.
  C) Send the e-mail sales message only to those who have given permission.
  D) Include at least eight to ten central selling points to overcome any resistance.

Question 2

When promoting products and writing sales letters, which of the following is legal?
 A) Including a puffery statement such as We offer the best service in the industry
  B) Using a celebrity's name or likeness in a sales message without his or her permission
  C) Telling people they are sweepstakes winners or finalists when they really aren't
  D) All of these choices are legal.


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memslove

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Reply #1 on: Jun 23, 2018
Answer to Question 1

C

Answer to Question 2

A


silviawilliams41

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Reply 2 on: Jun 23, 2018
Thanks for the timely response, appreciate it

mcabuhat

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Reply 3 on: Yesterday
Excellent

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