This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The manager of a bookstore plans to use e-mail to send an online sales message announcing a special ... (Read 158 times)

silviawilliams41

  • Hero Member
  • *****
  • Posts: 560
on: Jun 23, 2018
The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale. What is the best advice to make this e-marketing campaign successful?
 A) Leave the subject line blank so that readers will be curious enough to open the message.
  B) Build interest by placing the most important information near the end of the message.
  C) Send the e-mail sales message only to those who have given permission.
  D) Include at least eight to ten central selling points to overcome any resistance.

Question 2

When promoting products and writing sales letters, which of the following is legal?
 A) Including a puffery statement such as We offer the best service in the industry
  B) Using a celebrity's name or likeness in a sales message without his or her permission
  C) Telling people they are sweepstakes winners or finalists when they really aren't
  D) All of these choices are legal.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

memslove

  • Sr. Member
  • ****
  • Posts: 321
Reply #1 on: Jun 23, 2018
Answer to Question 1

C

Answer to Question 2

A


silviawilliams41

  • Member
  • Posts: 560
Reply 2 on: Jun 23, 2018
Thanks for the timely response, appreciate it

Zebsrer

  • Member
  • Posts: 284
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

Did you know?

Essential fatty acids have been shown to be effective against ulcers, asthma, dental cavities, and skin disorders such as acne.

Did you know?

About 600,000 particles of skin are shed every hour by each human. If you live to age 70 years, you have shed 105 pounds of dead skin.

The three basic body plans of bilaterally symmetrical animals. The three basic body plans of bilaterally symmetrical animals.
Patients with physical special needs, such as a wheelchair, need to have this documented in their he Patients with physical special needs, such as a wheelchair, need to have this documented in their he
Responsibilities of the nurse manager Responsibilities of the nurse manager
The vast majority of older adults live in their own homes, even when they need special equipment or ... The vast majority of older adults live in their own homes, even when they need special equipment or ...
College 2.0 (Online) College 2.0 (Online)
Scientists should use a variety of media to present the message Scientists should use a variety of media to present the message
Video: Forming urine ( influencing factors), Forming dilute urine & Forming concentrated urine

For a complete list of videos, visit our video library