Author Question: AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ... (Read 162 times)

joblessjake · **on:** Jun 23, 2018

AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.
A) direction
B) desire
C) deduction
D) discernment

Question 2

In identifying a best-selling item, advertisers are hoping to appeal to which psychological trigger?
A) Reciprocation
B) Social proof
C) Authority
D) Commitment