The central selling point in a persuasive message a. appears ...

[dalyningkenk]

The central selling point in a persuasive message
 a. appears only once in the message and should, therefore, be carefully placed for best effect.
  b. is usually price.
  c. can be thought of as the message's theme and appears throughout the message as a common thread.
  d. appears only in the attention and action stages.

Question 2

In some situations, it is appropriate to lie to customers.
  Indicate whether the statement is true or false

[matt95]

Answer to Question 1

C

Answer to Question 2

F