« previous next »

Author Question: The central selling point in a persuasive message a. appears only once in the message and should, ... (Read 182 times)

dalyningkenk

  • Hero Member
  • *****
  • Posts: 598
on: Jun 23, 2018
The central selling point in a persuasive message
 a. appears only once in the message and should, therefore, be carefully placed for best effect.
  b. is usually price.
  c. can be thought of as the message's theme and appears throughout the message as a common thread.
  d. appears only in the attention and action stages.

Question 2

In some situations, it is appropriate to lie to customers.
  Indicate whether the statement is true or false


matt95

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Jun 23, 2018
Answer to Question 1

C

Answer to Question 2

F


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

Elderly adults are living longer, and causes of death are shifting. At the same time, autopsy rates are at or near their lowest in history.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

The relative proportions of body region representation in the motor cortex (anterior to the central The relative proportions of body region representation in the motor cortex (anterior to the central
Central and peripheral routes to persuasion Central and peripheral routes to persuasion
Nancy Rubins, Pleasure Point. Nancy Rubins, Pleasure Point.
Central Nervous System Stimulants That Are Scheduled Drugs Central Nervous System Stimulants That Are Scheduled Drugs
Graph showing how the boiling point of the coolant increases as the percentage of antifreeze in ... Graph showing how the boiling point of the coolant increases as the percentage of antifreeze in ...
Finding the length given total distance and distance longer than other point Finding the length given total distance and distance longer than other point
Video: How proteins function? How do proteins work?

For a complete list of videos, visit our video library