Which of the following will help an organization generate ...

[codyclark]

Which of the following will help an organization generate goodwill through their social media communication?
 
  A) Allowing a brand community to discuss problems online so as to be able to track public opinion
  B) Providing information on new products and services on a daily basis
  C) By limiting the number of links, allowing the organization to keep the user on the site longer
  D) To teach followers technical information and terms relevant to the organization
  E) Providing quick responses to questions and concerns

Question 2

How can a market research team best use social media to manage customer relationships?
 
  A) By addressing complaints on the social media site
  B) By including personal responses instead of corporate responses
  C) By reacting to all new customer feedback
  D) By using the social networking site to interact with customers and learn about their preferences
  E) By broadcasting through multiple mediums

[fur]

Answer to Question 1

Answer: E
Explanation: E) Companies also generate goodwill through their social media communication by providing quick responses to questions and concerns, providing useful information that audiences want and need, and by building a positive, online community.

Answer to Question 2

Answer: D
Explanation: D) Companies are increasingly using social media to manage relationships with their customers. For example, rather than hiring a market research firm to learn what customers think, a company might use social networking sites to interact with customers, learn about their preferences, and increase their loyalty.