Author Question: Apologizing for mistakes in a bad news business message ________. A) is never a good idea B) ... (Read 104 times)

elizabeth18 · **on:** Jun 23, 2018

Apologizing for mistakes in a bad news business message ________.

A) is never a good idea
B) creates adverse publicity for the business
C) can only harm the company's bottom line
D) is ethical, but not good for business
E) can have a positive effect

Question 2

Taking a you perspective in the face of a mistake ________.

A) results in the customer ending all business relations with the company
B) is considered to be harmful for future business
C) results in angry customers
D) is ethical and a good business decision
E) must be avoided

parker125 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: E
Explanation: E) Some think an apology is dangerous because it could imply legal liability, but research shows that a well-timed, strategically worded apology can improve a company's image, facilitate forgiveness, and even decrease damages if the case goes to court.

Answer to Question 2

Answer: D
Explanation: D) Taking a you perspective in the face of a mistake is not only ethical, but also a good business decision. A strategically worded apology can improve a company's public image, facilitate forgiveness, and even decrease damages if a case goes to court.