Apologizing for mistakes in a bad news business message ________. ...

[elizabeth18]

Apologizing for mistakes in a bad news business message ________.
 
  A) is never a good idea
  B) creates adverse publicity for the business
  C) can only harm the company's bottom line
  D) is ethical, but not good for business
  E) can have a positive effect

Question 2

Taking a you perspective in the face of a mistake ________.
 
  A) results in the customer ending all business relations with the company
  B) is considered to be harmful for future business
  C) results in angry customers
  D) is ethical and a good business decision
  E) must be avoided

[parker125]

Answer to Question 1

Answer: E
Explanation: E) Some think an apology is dangerous because it could imply legal liability, but research shows that a well-timed, strategically worded apology can improve a company's image, facilitate forgiveness, and even decrease damages if the case goes to court.

Answer to Question 2

Answer: D
Explanation: D) Taking a you perspective in the face of a mistake is not only ethical, but also a good business decision. A strategically worded apology can improve a company's public image, facilitate forgiveness, and even decrease damages if a case goes to court.

[elizabeth18]

Excellent

[LVPMS]

TYSM