When writing a customer claim message, what should be included ...

[mmm]

When writing a customer claim message, what should be included when considering the purpose of the message?
 
  A) What you want the audience to do after receiving the message
  B) What the audience needs to know to grant the claim
  C) The benefits to the audience if they grant your claim
  D) Areas if potential resistance
  E) What will motivate the audience to accept your idea

Question 2

What method for persuasion is frequently used by sales and marketing experts?
 
  A) Plan, compose, revise
  B) AIDA
  C) Motivate, sell, close
  D) ACE
  E) Persuade, remind, evaluate

[lcapri7]

Answer to Question 1

Answer: A
Explanation: A) When considering the purpose, desired outcome, and business result, you must determine what you want the audience to do after receiving this message.

Answer to Question 2

Answer: B
Explanation: B) Sales and marketing people often use the acronym AIDAAttention, Interest, Desire, and Actionto create persuasive sales messages, brochures, advertisements, and websites.