Author Question: Which of the following is the most effective way at handling audience objections when crafting a ... (Read 103 times)

DyllonKazuo · **on:** Jun 23, 2018

Which of the following is the most effective way at handling audience objections when crafting a sales or marketing message?

A) Emphasize the emotional benefit of the product.
B) Identify the objections up front and address as many as you can.
C) Craft a personal message that indicates key selling points.
D) Analyze the audience to determine why they are interested in the product.
E) Make the message unique to the product and the company.

Question 2

Which of the following is considered a selling point, not a benefit?

A) The most attractive features of the product
B) User experiences when purchasing the product
C) User gains from purchasing the product
D) Emotional response to purchasing the product
E) The practical use of the product

kishoreddi · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) Marketing and sales messages usually encounter objections, and, as with persuasive business messages, the best way to handle them is to identify these objections up front and address as many as you can.

Answer to Question 2

Answer: A
Explanation: A) Selling points are the most attractive features of a product, whereas benefits are the particular advantages purchasers can realize from those features. In other words, selling points focus on what the product does. Benefits focus on what the user experiences or gains. Benefits can be practical, emotional, or a combination of the two.