This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following focuses on things such as encouraging customers to visit websites for more ... (Read 136 times)

formula1

  • Hero Member
  • *****
  • Posts: 666
on: Jun 23, 2018
Which of the following focuses on things such as encouraging customers to visit websites for more information on a topic?
 
  A) Marketing messages
  B) Claim or adjustment messages
  C) Sales messages
  D) Persuasive presentations of ideas
  E) Requests for action

Question 2

Describe how to write a persuasive message when requesting action from an organization.
 
  What will be an ideal response?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

stano32

  • Sr. Member
  • ****
  • Posts: 339
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: A
Explanation: A) Marketing messages focus on such tasks as introducing new brands to the public and encouraging customers to visit websites for more information, whereas sales messages make an explicit request for people to buy a specific product or service.

Answer to Question 2

Answer: The bulk of your persuasive business messages will involve requests for action. In some cases, your request will be anticipated, so the direct approach is fine. In others, you'll need to introduce your intention indirectly, and the AIDA model or a similar approach is ideal for this purpose. Open with an attention-getting device and show readers that you understand their concerns. Use the interest and desire sections of your message to demonstrate that you have good reason for making such a request and to cover what you know about the situation: the facts and figures, the benefits of helping, and any history or experience that will enhance your appeal. Your goals are (1) to gain credibility (for yourself and your request) and (2) to make your readers believe that helping you will indeed help solve a significant problem. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.


formula1

  • Member
  • Posts: 666
Reply 2 on: Jun 23, 2018
Excellent

lcapri7

  • Member
  • Posts: 350
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Patients should be encouraged to bring to their health care visit all the substances that they take, Patients should be encouraged to bring to their health care visit all the substances that they take,
Constance King and Mae Chinn hang an NRA poster—including a Chinese translation—encouraging ... Constance King and Mae Chinn hang an NRA poster—including a Chinese translation—encouraging ...
Peter Fischli and David Weiss, Der Lauf der Dinge (The Way Things Go). Peter Fischli and David Weiss, Der Lauf der Dinge (The Way Things Go).
The More Things Change, The More They Say the Same: Dividing the Nation's Income The More Things Change, The More They Say the Same: Dividing the Nation's Income
Many gasoline service stations have signs posted warning customers to place plastic fuel containers ... Many gasoline service stations have signs posted warning customers to place plastic fuel containers ...
Living things vs non living things Living things vs non living things
Video: Energy inputs and release in glycolysis Animation

For a complete list of videos, visit our video library