This topic contains a solution. Click here to go to the answer

Author Question: Which of the following focuses on things such as encouraging customers to visit websites for more ... (Read 131 times)

formula1

  • Hero Member
  • *****
  • Posts: 666
Which of the following focuses on things such as encouraging customers to visit websites for more information on a topic?
 
  A) Marketing messages
  B) Claim or adjustment messages
  C) Sales messages
  D) Persuasive presentations of ideas
  E) Requests for action

Question 2

Describe how to write a persuasive message when requesting action from an organization.
 
  What will be an ideal response?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

stano32

  • Sr. Member
  • ****
  • Posts: 339
Answer to Question 1

Answer: A
Explanation: A) Marketing messages focus on such tasks as introducing new brands to the public and encouraging customers to visit websites for more information, whereas sales messages make an explicit request for people to buy a specific product or service.

Answer to Question 2

Answer: The bulk of your persuasive business messages will involve requests for action. In some cases, your request will be anticipated, so the direct approach is fine. In others, you'll need to introduce your intention indirectly, and the AIDA model or a similar approach is ideal for this purpose. Open with an attention-getting device and show readers that you understand their concerns. Use the interest and desire sections of your message to demonstrate that you have good reason for making such a request and to cover what you know about the situation: the facts and figures, the benefits of helping, and any history or experience that will enhance your appeal. Your goals are (1) to gain credibility (for yourself and your request) and (2) to make your readers believe that helping you will indeed help solve a significant problem. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.




formula1

  • Member
  • Posts: 666
Reply 2 on: Jun 23, 2018
YES! Correct, THANKS for helping me on my review


raili21

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

In 1835 it was discovered that a disease of silkworms known as muscardine could be transferred from one silkworm to another, and was caused by a fungus.

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

For a complete list of videos, visit our video library