Answer to Question 1
Answer: When you are trying to persuade a skeptical or hostile audience, you must convince them you know what you're talking about and that you're not trying to mislead them. Use simple language to avoid suspicions of fantastic claims and emotional manipulation. Provide objective evidence for the claims and promises you make. Identify your sources, especially if your audience already respects those sources. Establish common ground by emphasizing beliefs, attitudes, and background experiences you have in common with the audience. Be objective and present fair and logical arguments. Display your willingness to keep your audience's best interests at heart. Persuade with logic, evidence, and compelling narratives, rather than trying to coerce with high-pressure, hard-sell tactics. Whenever possible, try to build your credibility before you present a major proposal or ask for a major decision. That way, audiences don't have to evaluate both you and your message at the same time.
Answer to Question 2
Answer: TRUE
Explanation: Persuasive messages are difficult to write because such messages are often unexpected or even unwelcome. For instance, some people don't mind promotional email messages for products they're interested in; others resent every piece of commercial email they receive.
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