Author Question: To create audience-focus message, companies structure messages to include teasers, orientations and ... (Read 32 times)

anshika · **on:** Jun 23, 2018

To create audience-focus message, companies structure messages to include teasers, orientations and summaries.

Indicate whether the statement is true or false.

Question 2

Which of the following can be used to conduct on-the-job training by providing content as workers perform tasks?

A) Gamification
B) Wearable technology
C) Augmented reality
D) Mobile podcasting
E) Mobile blogging

Hikerman221 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: TRUE
Explanation: The amount of content accessed from mobile devices (with the challenges they present in terms of screen size and input mechanisms) continues to rise. Faced with such behavior, communicators need to be more careful than ever to create audience-focused messages and to consider restructuring messages using more teasers, orientations, and summaries.

Answer to Question 2

Answer: C
Explanation: C) Augmented reality includes superimposing data on live camera images can help mobile consumers learn about companies and services in the immediate vicinity, for example. Other potential business uses include on-the-job training, in which training content is provided as workers are learning or performing various tasks.