Author Question: The benefits of a product can be A) practical but not emotional. B) anticipated. C) both ... (Read 63 times)

asmith134 · **on:** Jun 23, 2018

The benefits of a product can be

A) practical but not emotional.
B) anticipated.
C) both practical and emotional.
D) demographic in nature.
E) psychographic in nature.

Question 2

In social-media marketing, ________ are enthusiastic fans of your company and its products.

A) mega-users
B) champions
C) viral voices
D) repeat customers
E) social media savvy

LVPMS · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) The benefits of a product can be practical, emotional, or a combination of the two.

Answer to Question 2

Answer: B
Explanation: B) Champions are the best types of customers a company can have. They help spread your message (e.g., via blogs, tweets, etc.), defend you against detractors, and help others use your products.