When writing a persuasive letter for claims or adjustments, you ...

[CORALGRILL2014]

When writing a persuasive letter for claims or adjustments, you should
 
  A) assume the other person has no interest in helping you.
  B) use a confident and positive tone.
  C) mention as many additional complaints as possible about the company.
  D) say you have already contacted an attorney (even if you really haven't).
  E) repeatedly say how disappointed you are in the company.

Question 2

The AIDA approach for persuasive messages is ideal when used with
 
  A) the direct approach.
  B) the indirect approach.
  C) either the direct or the indirect approach.
  D) social media marketing.
  E) face to face communications.

[briseldagonzales]

Answer to Question 1

Answer: B
Explanation: B) Maintaining a positive and confident tone is one of the keys to a good persuasive claim letter. The other key is to master the facts and particulars of the case and present them clearly to your audience. The easier it is for your audience to understand the nature of your problem, the more likely your problem is to be resolved successfully.

Answer to Question 2

Answer: B
Explanation: B) The AIDA approach is ideal for the indirect approach, but it also works well with the direct approach. With the direct approach, the main idea is simply given up front and used as the focus of the attention stage in the AIDA process.

[CORALGRILL2014]

Excellent

[bimper21]

Gracias!