What are the two benefits of stating the bad news at the ...

[HCHenry]

What are the two benefits of stating the bad news at the beginning of a negative message?
 
  What will be an ideal response?

Question 2

When it comes to apologizing for corporate mistakes, judges, juries, and plaintiffs tend to
 
  A) react negatively when companies apologize.
  B) dismiss such apologies as insincere.
  C) be more forgiving of companies that apologize.
  D) understand that companies should never admit guilt.
  E) expect non-profit organizations to admit guilt, but not for-profit companies.

[Dunkey]

Answer to Question 1

Answer: Stating the bad news at the beginning makes a shorter message possible and requires less time for the audience to reach the main idea of the message.

Answer to Question 2

Answer: C
Explanation: C) Judges, juries, and plaintiffs tend to be more forgiving of companies that express sympathy for wronged parties; moreover, an apology can help repair a company's reputation. Recently, some prosecutors have begun pressing executives to publicly admit guilt and apologize as part of the settlement of criminal casesunlike the common tactic of paying fines but refusing to admit any wrongdoing. Judges, juries, and plaintiffs expect both for-profit and non-profit organizations to admit guilt.