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Author Question: What measures would you use to gauge the success of a social networking promotion designed to get ... (Read 21 times)

yoooooman

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on: Jun 24, 2018
What measures would you use to gauge the success of a social networking promotion designed to get people to try a new consumer product?

Question 2

In 2011, over 3,330 people were killed and 387,000 people were injured in auto crashes involving a distracted driver. Additionally, 40 of U.S. teenagers report being in a car when the driver used a cell phone in such a manner that it put the passengers at risk. Do you think that more needs to be done to discourage the use of cell phones and smartphones when driving? If so, what additional actions could be taken? If not, why not?


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gcook

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Reply #1 on: Jun 24, 2018
Answer to Question 1

Metrics to consider include:


  • Search volumethe number of people who are searching for the brand on Google

  • Inbound linkstrack the number of links pointing to ones Web site and/or blog

  • The number of Facebook fans who click like and leave a comment

  • Sales conversionthe number of people who buy the product as a result of the campaign



Answer to Question 2

Additional actions may include a total ban of cell phone use while drivingincluding hands-free devicesan increase in fines, and the possibility of jail time.


yoooooman

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Reply 2 on: Jun 24, 2018
Great answer, keep it coming :)

AngeliqueG

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Reply 3 on: Yesterday
Excellent

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