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Author Question: Stephanie learned the brands she should buy and products that were important first from her parents ... (Read 216 times)

nautica902

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on: Jun 28, 2018
Stephanie learned the brands she should buy and products that were important first from her parents and then from her peers. This is best thought of as an example of
 a. consumption acquisition.
  b. operant learning.
  c. classical learning.
  d. consumer socialization.
  e. purchase habituation.

Question 2

Confirmed benefits are also referred to as ________.
 a. explicit benefits
 b. potential benefits
 c. confirmed needs
 d. the value proposition
 e. None of these are correct.


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peter

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

d


nautica902

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Reply #2 on: Jun 28, 2018
Thank you :)


peter

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Reply #3 on: Jun 28, 2018
Happy to help you


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