Author Question: A reference group is best thought of as a set of people a. who are related by common generational ... (Read 82 times)

HCHenry · **on:** Jun 28, 2018

A reference group is best thought of as a set of people
a. who are related by common generational values and share the same fashions or fads.
b. with whom individuals compare themselves to guide their attitudes, knowledge, and/or behavior.
c. who have a similar set of needs and goals spread over time.
d. who have a similar socioeconomic level and can provide a reference point for marketers to target.
e. who are high in need for cognition upon whom marketers can rely for information.

Question 2

It is important for salespeople to set goals related to prospecting.

Indicate whether the statement is true or false