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Author Question: A reference group is best thought of as a set of people a. who are related by common generational ... (Read 71 times)

HCHenry

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on: Jun 28, 2018
A reference group is best thought of as a set of people
 a. who are related by common generational values and share the same fashions or fads.
  b. with whom individuals compare themselves to guide their attitudes, knowledge, and/or behavior.
  c. who have a similar set of needs and goals spread over time.
  d. who have a similar socioeconomic level and can provide a reference point for marketers to target.
  e. who are high in need for cognition upon whom marketers can rely for information.

Question 2

It is important for salespeople to set goals related to prospecting.
 
 Indicate whether the statement is true or false


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abctaiwan

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

true


HCHenry

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Reply 2 on: Jun 28, 2018
Excellent

amcvicar

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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