A reference group is best thought of as a set of people a. who ...

[HCHenry]

A reference group is best thought of as a set of people
 a. who are related by common generational values and share the same fashions or fads.
  b. with whom individuals compare themselves to guide their attitudes, knowledge, and/or behavior.
  c. who have a similar set of needs and goals spread over time.
  d. who have a similar socioeconomic level and can provide a reference point for marketers to target.
  e. who are high in need for cognition upon whom marketers can rely for information.

Question 2

It is important for salespeople to set goals related to prospecting.
 
 Indicate whether the statement is true or false

[abctaiwan]

Answer to Question 1

B

Answer to Question 2

true

[HCHenry]

TYSM

[Perkypinki]

Gracias!