Customer retention is a. less important than customer ...

[panfilo]

Customer retention is
 a. less important than customer satisfaction.
  b. a goal for marketers who want to develop long-term relationships with their customers.
  c. the result of marketing promotions.
  d. an impossible goal that marketers cannot achieve.
  e. more important before a sale than after it.

Question 2

The needs of buyers in consumer markets and business markets are essentially the same.
 
 Indicate whether the statement is true or false

[nathang24]

Answer to Question 1

B

Answer to Question 2

false

[panfilo]

Thank you

[nathang24]

No problemo