With respect to mental states selling, the acronym AIDA stands ...

[ARLKQ]

With respect to mental states selling, the acronym AIDA stands for:
 a. attention, interest, desire, action.
 b. attention, interest, decision, action.
 c. alert, interest, desire, act.
 d. alert, interest, decision, act.
 e. none of these choices.

Question 2

The ordinal scale represents a higher level of measurement than the nominal scale in that
 a. the assigned numerals serve to identify the objects.
  b. the magnitude of the differences in the objects is shown.
  c. the assigned numerals represent the order as well as identifying the object.
  d. it has a natural zero.
  e. it has an arbitrary zero.

[cascooper22]

Answer to Question 1

a

Answer to Question 2

c

[ARLKQ]

Thanks for the timely response, appreciate it

[xiaomengxian]

Gracias!