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Author Question: Suppose a consumer is watching TV and sees an exciting ad for a new Meg Ryan movie. She also fondly ... (Read 138 times)

jilianpiloj

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on: Jun 28, 2018
Suppose a consumer is watching TV and sees an exciting ad for a new Meg Ryan movie. She also fondly remembers previous Meg Ryan movies, such as Hanging Up or You've Got Mail. Based on these sources of information, she ____ about the quality of the movie (It must be great).
 a. generates evidence
  b. creates affect
  c. generates a hypothesis
  d. creates evidence
  e. creates counterarguments

Question 2

Sally is a salesperson for Southerland Chemical Company. Sally's approach to selling requires her to ask a lot of questions and develop customized solutions based on what she learns from the customer. Sally most likely practices ________ selling.
 a. transaction-focused
 b. trust-based relationship
 c. mental states
 d. stimulus response
 e. all of the above are correct


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ebonylittles

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

b


jilianpiloj

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Reply 2 on: Jun 28, 2018
Excellent

samiel-sayed

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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