In low-effort purchase situations a. consumers search for ...

[karateprodigy]

In low-effort purchase situations
 a. consumers search for information to ensure correct choices.
  b. Consumers may use a multiattribute model to choose between brands.
  c. consumers are likely to be very brand loyal.
  d. environmental stimuli such as the ambient scent in a store may result in unconscious decision-making.
  e. consumers do not satisfice.

Question 2

Customer service is the controllable element of a logistics system that relates to the effectiveness in creating time and place utility.
 
 Indicate whether the statement is true or false

[coreycathey]

Answer to Question 1

B

Answer to Question 2

true