In low-effort purchase situations
a. consumers search for information to ensure correct choices.
b. Consumers may use a multiattribute model to choose between brands.
c. consumers are likely to be very brand loyal.
d. environmental stimuli such as the ambient scent in a store may result in unconscious decision-making.
e. consumers do not satisfice.
Question 2
Customer service is the controllable element of a logistics system that relates to the effectiveness in creating time and place utility.
Indicate whether the statement is true or false
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