In low-effort cognitive situations, brand evaluations do not ...

[Davideckstein7]

In low-effort cognitive situations, brand evaluations do not suffer when consumers are repeatedly exposed to messages about product features.
 
 Indicate whether the statement is true or false

Question 2

Based on the concept of ________, many firms realize that some customers are worth more than others and that not all customers are worth keeping.
 a. customer acquisition/retention costs
 b. variable customer retention
 c. share of customer
 d. lifetime value of a customer
 e. parallel retention/defection

[xiaomengxian]

Answer to Question 1

T

Answer to Question 2

d