Author Question: With a conjunctive model, consumers set up a. minimum cutoffs for each attribute that represent the ... (Read 78 times)

littleanan · **on:** Jun 28, 2018

With a conjunctive model, consumers set up
a. minimum cutoffs for each attribute that represent the absolute lowest value they are willing to accept.
b. ordinal values that automatically compare attributes with others in memory to determine the highest value.
c. absolute values.
d. maximum cutoffs for each attribute that represent the absolute highest value they are willing to accept.
e. ordinal values that automatically compare attributes with others in memory to determine the lowest value.

Question 2

Products that have a high unit value, are used extensively, or the purchase represents a sizable dollar outlay and significant financial decision for the customer is the channel function known as:
a. assortment.
b. availability.
c. lot size.
d. logistics.
e. product information.