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Author Question: With a conjunctive model, consumers set up a. minimum cutoffs for each attribute that represent the ... (Read 77 times)

littleanan

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on: Jun 28, 2018
With a conjunctive model, consumers set up
 a. minimum cutoffs for each attribute that represent the absolute lowest value they are willing to accept.
  b. ordinal values that automatically compare attributes with others in memory to determine the highest value.
  c. absolute values.
  d. maximum cutoffs for each attribute that represent the absolute highest value they are willing to accept.
  e. ordinal values that automatically compare attributes with others in memory to determine the lowest value.

Question 2

Products that have a high unit value, are used extensively, or the purchase represents a sizable dollar outlay and significant financial decision for the customer is the channel function known as:
 a. assortment.
 b. availability.
 c. lot size.
 d. logistics.
 e. product information.


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ankilker

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

c


littleanan

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Reply 2 on: Jun 28, 2018
:D TYSM

FergA

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Reply 3 on: Yesterday
Excellent

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