This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A consumer sees an ad for a Nissan Altima. If the consumer's prior evaluation of the Nissan name is ... (Read 123 times)

bb

  • Hero Member
  • *****
  • Posts: 544
on: Jun 28, 2018
A consumer sees an ad for a Nissan Altima. If the consumer's prior evaluation of the Nissan name is positive, additional information about the car obtained from the ad can then be used to adjust this initial value either upward or downward. This is an example of
 a. judgment of goodness and badness.
  b. an anchoring and adjustment process.
  c. the assessment process.
  d. belief strength.
  e. an estimation of likelihood.

Question 2

A disruptive innovation represents a product or service that is not as good as currently available alternatives.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bob

  • Sr. Member
  • ****
  • Posts: 343
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

true


bb

  • Member
  • Posts: 544
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

JaynaD87

  • Member
  • Posts: 368
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

The largest baby ever born weighed more than 23 pounds but died just 11 hours after his birth in 1879. The largest surviving baby was born in October 2009 in Sumatra, Indonesia, and weighed an astounding 19.2 pounds at birth.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Evaluation of a child for cystic fibrosis with a sweat chloride test. Sweat is being collected under Evaluation of a child for cystic fibrosis with a sweat chloride test. Sweat is being collected under
Critical thinking and the evaluation process Critical thinking and the evaluation process
Evaluation measures to determine the success of goals Evaluation measures to determine the success of goals
Examples of objective evaluation Examples of objective evaluation
Wheat and Cotton Prices and Consumer Price Indexes, 1865–1896 Wheat and Cotton Prices and Consumer Price Indexes, 1865–1896
Measurement and Evaluation in Physical Education and Exercise Science Measurement and Evaluation in Physical Education and Exercise Science
Video: Neuron Structure Animation

For a complete list of videos, visit our video library