____ is (are) a consumer's own perception about what he or she ...

[jazziefee]

____ is (are) a consumer's own perception about what he or she knows relative to others.
 a. Objective schemas
  b. Objective knowledge
  c. Perceptual position
  d. Subjective knowledge
  e. Objective criteria

Question 2

The four types of customer judgments vital to a strong brand are:
 a. sustainability, quality, credibility, and superiority.
 b. credibility, quality, superiority, and consideration set.
 c. sustainability, quality, credibility, and consideration set.
 d. sustainability, superiority, credibility, and consideration set.
 e. none of the above.

[Sammyo]

Answer to Question 1

D

Answer to Question 2

b