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Author Question: Global brands such as Sony, IBM, McDonald's, Mercedes, and Coca-Cola are more likely to be in many ... (Read 76 times)

ashley

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on: Jun 28, 2018
Global brands such as Sony, IBM, McDonald's, Mercedes, and Coca-Cola are more likely to be in many consumers' consideration set primarily because of
 a. cognitive dissonance.
  b. brand image.
  c. brand associations.
  d. neutral attitudes.
  e. brand familiarity.

Question 2

The four major components of a business model or concept are customer interface, core strategy, strategic resources, and value network.
 
 Indicate whether the statement is true or false


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Zack0mack0101@yahoo.com

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

true


ashley

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Reply 2 on: Jun 28, 2018
Gracias!

triiciiaa

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Reply 3 on: Yesterday
Excellent

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