Author Question: Global brands such as Sony, IBM, McDonald's, Mercedes, and Coca-Cola are more likely to be in many ... (Read 78 times)

ashley · **on:** Jun 28, 2018

Global brands such as Sony, IBM, McDonald's, Mercedes, and Coca-Cola are more likely to be in many consumers' consideration set primarily because of
a. cognitive dissonance.
b. brand image.
c. brand associations.
d. neutral attitudes.
e. brand familiarity.

Question 2

The four major components of a business model or concept are customer interface, core strategy, strategic resources, and value network.

Indicate whether the statement is true or false