Global brands such as Sony, IBM, McDonald's, Mercedes, and ...

[ashley]

Global brands such as Sony, IBM, McDonald's, Mercedes, and Coca-Cola are more likely to be in many consumers' consideration set primarily because of
 a. cognitive dissonance.
  b. brand image.
  c. brand associations.
  d. neutral attitudes.
  e. brand familiarity.

Question 2

The four major components of a business model or concept are customer interface, core strategy, strategic resources, and value network.
 
 Indicate whether the statement is true or false

[Zack0mack0101@yahoo.com]

Answer to Question 1

E

Answer to Question 2

true

[ashley]

Excellent

[rachel]

Gracias!