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Author Question: Concerning the process of segmenting the business market, the marketer: a. should begin by examining ... (Read 92 times)

JMatthes

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on: Jun 28, 2018
Concerning the process of segmenting the business market, the marketer:
 a. should begin by examining potential micro bases.
 b. should first conduct a marketing research study.
 c. should begin by examining potential macro bases.
 d. should focus on the largest market segment regardless of competition.
 e. both (a) and (b).

Question 2

Typically, ____ experiments have greater internal validity, and ____ experiments have greater external validity.
 a. lab; field
  b. field; lab
  c. field; field
  d. lab; lab
  e. The internal and external validities are usually the same for both types of experiments.


catron30

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


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