Concerning the process of segmenting the business market, the ...

[JMatthes]

Concerning the process of segmenting the business market, the marketer:
 a. should begin by examining potential micro bases.
 b. should first conduct a marketing research study.
 c. should begin by examining potential macro bases.
 d. should focus on the largest market segment regardless of competition.
 e. both (a) and (b).

Question 2

Typically, ____ experiments have greater internal validity, and ____ experiments have greater external validity.
 a. lab; field
  b. field; lab
  c. field; field
  d. lab; lab
  e. The internal and external validities are usually the same for both types of experiments.

[catron30]

Answer to Question 1

c

Answer to Question 2

a