Concerning the process of segmenting the business market, the marketer:
a. should begin by examining potential micro bases.
b. should first conduct a marketing research study.
c. should begin by examining potential macro bases.
d. should focus on the largest market segment regardless of competition.
e. both (a) and (b).
Question 2
Typically, ____ experiments have greater internal validity, and ____ experiments have greater external validity.
a. lab; field
b. field; lab
c. field; field
d. lab; lab
e. The internal and external validities are usually the same for both types of experiments.
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