Author Question: To successfully implement a market segmentation approach, chosen segments must meet the requirements ... (Read 99 times)

Jramos095

  • Hero Member
  • *****
  • Posts: 528
To successfully implement a market segmentation approach, chosen segments must meet the requirements of:
 a. measurability, accessibility, substantiality, and responsiveness.
 b. measurability, promotability, substantiality, and accessibility.
 c. marketability, accessibility, accountability, and economical.
 d. marketability, promotability, accessibility, and accountability.
 e. measurability, profitability, substantiality, and compatibility.

Question 2

Causal research designs use ____ to establish possible causal relationships.
 a. focus groups
  b. interviews
  c. experiments
  d. surveys
  e. simulations



dpost18

  • Sr. Member
  • ****
  • Posts: 345
Answer to Question 1

a

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

The National Institutes of Health have supported research into acupuncture. This has shown that acupuncture significantly reduced pain associated with osteoarthritis of the knee, when used as a complement to conventional therapies.

Did you know?

Alcohol acts as a diuretic. Eight ounces of water is needed to metabolize just 1 ounce of alcohol.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

For a complete list of videos, visit our video library