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Author Question: To successfully implement a market segmentation approach, chosen segments must meet the requirements ... (Read 103 times)

Jramos095

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on: Jun 28, 2018
To successfully implement a market segmentation approach, chosen segments must meet the requirements of:
 a. measurability, accessibility, substantiality, and responsiveness.
 b. measurability, promotability, substantiality, and accessibility.
 c. marketability, accessibility, accountability, and economical.
 d. marketability, promotability, accessibility, and accountability.
 e. measurability, profitability, substantiality, and compatibility.

Question 2

Causal research designs use ____ to establish possible causal relationships.
 a. focus groups
  b. interviews
  c. experiments
  d. surveys
  e. simulations


dpost18

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

c


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