To successfully implement a market segmentation approach, chosen segments must meet the requirements of:
a. measurability, accessibility, substantiality, and responsiveness.
b. measurability, promotability, substantiality, and accessibility.
c. marketability, accessibility, accountability, and economical.
d. marketability, promotability, accessibility, and accountability.
e. measurability, profitability, substantiality, and compatibility.
Question 2
Causal research designs use ____ to establish possible causal relationships.
a. focus groups
b. interviews
c. experiments
d. surveys
e. simulations
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