Author Question: Those buying decisions that are of extreme importance to the firm's long-term competitive position ... (Read 100 times)

maegan_martin · **on:** Jun 28, 2018

Those buying decisions that are of extreme importance to the firm's long-term competitive position are referred to as:
a. complex modified rebuy decisions.
b. strategic modified rebuy decisions.
c. judgmental new task decisions.
d. strategic new task decisions.
e. lost-for-good decisions.

Question 2

An entrepreneur is able to analyze traffic patterns and consumer demographics (including income, ethnicity, age) to
identify the best site for her new upscale Italian restaurant. Mapping software, often called ____, allows her to
easily combine demographic data with geographic information.
a. Marketing information system
b. Management information system
c. Business locator software
d. Geographic information system
e. None of the above.