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Author Question: Those buying decisions that are of extreme importance to the firm's long-term competitive position ... (Read 105 times)

maegan_martin

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on: Jun 28, 2018
Those buying decisions that are of extreme importance to the firm's long-term competitive position are referred to as:
 a. complex modified rebuy decisions.
 b. strategic modified rebuy decisions.
 c. judgmental new task decisions.
 d. strategic new task decisions.
 e. lost-for-good decisions.

Question 2

An entrepreneur is able to analyze traffic patterns and consumer demographics (including income, ethnicity, age) to
  identify the best site for her new upscale Italian restaurant. Mapping software, often called ____, allows her to
  easily combine demographic data with geographic information.
 a. Marketing information system
  b. Management information system
  c. Business locator software
  d. Geographic information system
  e. None of the above.


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dantucker

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


maegan_martin

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Reply 2 on: Jun 28, 2018
Gracias!

scottmt

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Reply 3 on: Yesterday
Wow, this really help

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