A market niche is a. a competitive position that has little ...

[fahad]

A market niche is
 a. a competitive position that has little profitability for a firm.
  b. a relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs.
  c. a market segment that a firm stole from a key competitor.
  d. a market strategy that positions the firm's brand as close to the market leader as possible.

Question 2

An advantage that marketing researchers who work for producers possess after working so closely with marketing intelligence is they often know more about ___________ than anyone else in the company.
 a. customers
  b. the industry
  c. competitors
  d. All of these are correct.
  e. Both a and c

[ririgirl15]

Answer to Question 1

B

Answer to Question 2

d

[fahad]

Excellent

[AISCAMPING]

Gracias!