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Author Question: A market niche is a. a competitive position that has little profitability for a firm. b. a ... (Read 105 times)

fahad

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on: Jun 28, 2018
A market niche is
 a. a competitive position that has little profitability for a firm.
  b. a relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs.
  c. a market segment that a firm stole from a key competitor.
  d. a market strategy that positions the firm's brand as close to the market leader as possible.

Question 2

An advantage that marketing researchers who work for producers possess after working so closely with marketing intelligence is they often know more about ___________ than anyone else in the company.
 a. customers
  b. the industry
  c. competitors
  d. All of these are correct.
  e. Both a and c


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ririgirl15

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

d


fahad

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Reply 2 on: Jun 28, 2018
Excellent

bimper21

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Reply 3 on: Yesterday
Gracias!

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