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Author Question: The organization that produces television ratings designed to provide estimates of the size and ... (Read 30 times)

hbsimmons88

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on: Jun 28, 2018
The organization that produces television ratings designed to provide estimates of the size and nature of audience for
  a particular television program is:
 a. Arbitron
  b. Nielsen
  c. Dun & Bradstreet
  d. The Federal Communications Commission (FCC)
  e. GfK Group

Question 2

In a mystery ad the brand is
 a. never revealed in the ad.
  b. processed by very low and obscure routes.
  c. promoted by an obscure source.
  d. processed by simple heuristics that elicit very high elaboration.
  e. not identified until the end of the ad.


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ApricotDream

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

E


hbsimmons88

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Reply #2 on: Jun 28, 2018
Correct answers!


ApricotDream

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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