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Author Question: Which of the following statements is not true? Audience ratings are a. estimates of viewing or ... (Read 38 times)

littleanan

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on: Aug 11, 2018
Which of the following statements is not true? Audience ratings are
 
 

a. estimates of viewing or listening
  b. based on a sample of the population
  c. useful in negotiating advertising rates
  d. subject to a certain degree of error
  e. used only to measure local audiences



Question 2

Average quarter-hour (AQH) estimates are used primarily in the _______
  industry.


 
 

a. network television
  b. independent television
  c. cable television
  d. pay per view and pay cable
   e. radio



31809pancho

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Reply #1 on: Aug 11, 2018
Answer to Question 1

e.

Answer to Question 2

e.


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littleanan

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Reply #2 on: Aug 11, 2018
Both answers were spot on, thank you once again


31809pancho

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Reply #3 on: Aug 11, 2018
Great! Please up vote :D


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