« previous next »

Author Question: Which of the following statements is not true? Audience ratings are a. estimates of viewing or ... (Read 86 times)

littleanan

  • Hero Member
  • *****
  • Posts: 575
on: Aug 11, 2018
Which of the following statements is not true? Audience ratings are
 
 

a. estimates of viewing or listening
  b. based on a sample of the population
  c. useful in negotiating advertising rates
  d. subject to a certain degree of error
  e. used only to measure local audiences



Question 2

Average quarter-hour (AQH) estimates are used primarily in the _______
  industry.


 
 

a. network television
  b. independent television
  c. cable television
  d. pay per view and pay cable
   e. radio



31809pancho

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Aug 11, 2018
Answer to Question 1

e.

Answer to Question 2

e.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

littleanan

  • Hero Member
  • *****
  • Posts: 575
Reply #2 on: Aug 11, 2018
Both answers were spot on, thank you once again


31809pancho

  • Sr. Member
  • ****
  • Posts: 317
Reply #3 on: Aug 11, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

Did you know?

Acute bronchitis is an inflammation of the breathing tubes (bronchi), which causes increased mucus production and other changes. It is usually caused by bacteria or viruses, can be serious in people who have pulmonary or cardiac diseases, and can lead to pneumonia.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Ratings of Perceived Contradictions in Political Statements Ratings of Perceived Contradictions in Political Statements
Each subculture provides its members with values and distinctive ways of viewing the world. What ... Each subculture provides its members with values and distinctive ways of viewing the world. What ...
Time Estimates for Specific Office Procedures Time Estimates for Specific Office Procedures
Examples of Mission Statements Examples of Mission Statements
Estimates of Heritability for Traits in Different Organisms part 2 Estimates of Heritability for Traits in Different Organisms part 2
Drugs and Their Harm Ratings Drugs and Their Harm Ratings
Video: Virtual Tour of the Eye Animation

For a complete list of videos, visit our video library