Author Question: Which of the following statements is not true? Audience ratings are a. estimates of viewing or ... (Read 91 times)

littleanan

  • Hero Member
  • *****
  • Posts: 575
Which of the following statements is not true? Audience ratings are
 
 

a. estimates of viewing or listening
  b. based on a sample of the population
  c. useful in negotiating advertising rates
  d. subject to a certain degree of error
  e. used only to measure local audiences



Question 2

Average quarter-hour (AQH) estimates are used primarily in the _______
  industry.


 
 

a. network television
  b. independent television
  c. cable television
  d. pay per view and pay cable
   e. radio




31809pancho

  • Sr. Member
  • ****
  • Posts: 317
Answer to Question 1

e.

Answer to Question 2

e.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

littleanan

  • Hero Member
  • *****
  • Posts: 575
Both answers were spot on, thank you once again




 

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

For a complete list of videos, visit our video library