« previous next »

Author Question: Which of the following statements is not true? Audience ratings are a. estimates of viewing or ... (Read 79 times)

littleanan

  • Hero Member
  • *****
  • Posts: 575
on: Aug 11, 2018
Which of the following statements is not true? Audience ratings are
 
 

a. estimates of viewing or listening
  b. based on a sample of the population
  c. useful in negotiating advertising rates
  d. subject to a certain degree of error
  e. used only to measure local audiences



Question 2

Average quarter-hour (AQH) estimates are used primarily in the _______
  industry.


 
 

a. network television
  b. independent television
  c. cable television
  d. pay per view and pay cable
   e. radio



31809pancho

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Aug 11, 2018
Answer to Question 1

e.

Answer to Question 2

e.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

littleanan

  • Hero Member
  • *****
  • Posts: 575
Reply #2 on: Aug 11, 2018
Both answers were spot on, thank you once again


31809pancho

  • Sr. Member
  • ****
  • Posts: 317
Reply #3 on: Aug 11, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

Did you know?

When blood is deoxygenated and flowing back to the heart through the veins, it is dark reddish-blue in color. Blood in the arteries that is oxygenated and flowing out to the body is bright red. Whereas arterial blood comes out in spurts, venous blood flows.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Body weight estimates. Body weight estimates.
Ratings of Perceived Contradictions in Political Statements Ratings of Perceived Contradictions in Political Statements
How to convert verbal statements into algebraic equations (Part 1) How to convert verbal statements into algebraic equations (Part 1)
E9-23 Prepare income statements Explain the difference in operating income E9-23 Prepare income statements Explain the difference in operating income
Estimates of Heritability for Traits in Different Organisms Estimates of Heritability for Traits in Different Organisms
Estimates of the dates of origin and extinction of the three main groups of hominins (green, blue, a Estimates of the dates of origin and extinction of the three main groups of hominins (green, blue, a
Video: Virtual Tour of the Eye Animation

For a complete list of videos, visit our video library