This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The organization that produces television ratings designed to provide estimates of the size and ... (Read 46 times)

hbsimmons88

  • Hero Member
  • *****
  • Posts: 526
on: Jun 28, 2018
The organization that produces television ratings designed to provide estimates of the size and nature of audience for
  a particular television program is:
 a. Arbitron
  b. Nielsen
  c. Dun & Bradstreet
  d. The Federal Communications Commission (FCC)
  e. GfK Group

Question 2

In a mystery ad the brand is
 a. never revealed in the ad.
  b. processed by very low and obscure routes.
  c. promoted by an obscure source.
  d. processed by simple heuristics that elicit very high elaboration.
  e. not identified until the end of the ad.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ApricotDream

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

E


hbsimmons88

  • Hero Member
  • *****
  • Posts: 526
Reply #2 on: Jun 28, 2018
Correct answers!


ApricotDream

  • Sr. Member
  • ****
  • Posts: 336
Reply #3 on: Jun 28, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Did you know?

Asthma-like symptoms were first recorded about 3,500 years ago in Egypt. The first manuscript specifically written about asthma was in the year 1190, describing a condition characterized by sudden breathlessness. The treatments listed in this manuscript include chicken soup, herbs, and sexual abstinence.

The organization of segments in the Drosophila embryo The organization of segments in the Drosophila embryo
Organization of the vertebrate nervous system. Organization of the vertebrate nervous system.
Relationship between body size and seed size in Galapagos finch species Relationship between body size and seed size in Galapagos finch species
Animal carcasses like this South African wildebeest provide important nutrition for both hunters and Animal carcasses like this South African wildebeest provide important nutrition for both hunters and
When a Tornado Strikes: Social Organization Following a Natural Disaster When a Tornado Strikes: Social Organization Following a Natural Disaster
An overview of the levels of organization in nature An overview of the levels of organization in nature
Video: Generalized life cycles for plants and animals Animation

For a complete list of videos, visit our video library