To be more persuasive in presenting information under low MAO, ...

[gbarreiro]

To be more persuasive in presenting information under low MAO, marketers should
 a. provide a lot of detailed information.
  b. raise one or two simple key points.
  c. present more complex arguments than under high MAO to stimulate cognition.
  d. not include emotional appeals.
  e. present the verbal or written information.

Question 2

A negative implication of the geographical concentration of manufacturers is:
 a. the ineffective use of the full-time personal sales force.
 b. that distribution centers in large-volume areas can ensure rapid delivery to a large proportion of customers.
 c. Both (a) and (b) are negative implications.
 d. Neither (a) or (b) are negative implications.

[cadimas]

Answer to Question 1

B

Answer to Question 2

a