As consumers, we prefer familiar brands to unfamiliar brands. ...

[Zulu123]

As consumers, we prefer familiar brands to unfamiliar brands.
 
 Indicate whether the statement is true or false

Question 2

The difference between the upper and lower end of the range of possible customer expectations is an important strategic consideration in managing customer satisfaction. The extent of this difference is called the:
 a. zone of indifference.
 b. zone of variation.
 c. normative range of expectations.
 d. zone of tolerance.
 e. ideal range of expectations.

[tofugiraffe]

Answer to Question 1

T

Answer to Question 2

d