Author Question: In terms of enhancing and maintaining customer relationships, why is structural bonding considered ... (Read 107 times)

colton · **on:** Jun 28, 2018

In terms of enhancing and maintaining customer relationships, why is structural bonding considered to be the best strategy for retaining customers in the long term?
a. Structural bonding maximizes customer satisfaction.
b. Structural bonding reduces costs for both the firm and its customers.
c. Structural bonding greatly reduces or even eliminates brand switching.
d. Structural bonding maximizes the lifetime value of each customer.
e. Structural bonding creates time-based incentives for customers to remain loyal.

Question 2

A wealth of barcode transaction data is collected by merchants when customers make purchases. Which one of the
following scenarios does NOT represent one of the typical Big Data integration challenges in using these
transactional data?
a. Getting merchandising ideas by doing a market basket analysis
b. Linking the transaction data to a decision support system for ease of in-store price changes
c. Creating personalized promotions using the store's loyalty program
d. Combining barcode transaction data with customer Facebook status updates about service quality.
e. All of the above represent typical Big Data integration challenges